Packaging

Frito-Lay markets new Tostitos Dipping Strips around football theme

Brand: Tostitos Dipping Strips
Insight: Half of consumers dip chips directly into the jar but don't like to get dip on their fingers.
Solution: Create a thicker but narrower chip and design it to fit within the complete Frito-Lay brand block. Use promotional materials to support the new chip in conjunction with football season.
Description: Packaging and displays leveraged the Frito-Lay blue color. Print ads played with the chips' new shape.

Brand: Crystal Light powdered drink mix
Insight: Focus groups and one-on-one shopper conversations uncovered a need for an easier-to-use package and one that's eco-friendly.
Solution: By using packets instead of tubs, less material was needed for packaging. Wraparound labels were added to containers, and the overall smaller footprint is 33% more efficient on a pallet, lowering transportation costs.