Client: Procter & Gamble/Gillette, Boston, MA
Product(s) Promoted: Gillette ProGlide Razor and accessories
Distribution: Mass/Drug/Food retailers, as well as on Target.com and Walgreens.com
Production Run Quantity: 250,000 special packs, 21,000 supporting displays (PDQ Trays and Counter Units), and 12,000 brown boxes, were produced and shipped.
Introduction: 5/1/10
Intended Duration: 4-5 weeks
Dimensions (H x W x D): 9" x 8" x 3"
Weight: 1 lb.