Loyalty Marketing

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

The collaboration allows non-endemic brands to reach Walgreens.com customers with relevant messaging.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

With inflation speeding up again, consumer sentiment has slipped, and that is going to have a big impact on their holiday spending.

The retailer's partnership with Swiftly builds on momentum within the convenience channel.

SEG’s solution replaces static PDFs with interactive, dynamic circulars featuring video and recipes, with more enhancements to come.

Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media.

The retailer's marketing chief discussed the growing role of influencers in the value chain's marketing strategy at P2PI LIVE.

T&G Global's Jen Lessner shares five strategies CPGs use to turn brick-and-mortar challenges into advantages.