Loyalty Marketing

Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.

Walgreens tied in to National Nail Polish Day (June 1) by uniting four brands for in-store offers May 29-31.

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising.

The James Beard Award-winning pitmaster partnered with Target in June to launch a line of 12 South Carolina-inspired SKUs under the retailer’s Good & Gather private label.

While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app.

The move means loyalty members no longer need the retailer app to access digital coupons. Stop & Shop also made a similar move.

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.