Games/ Contests/ Sweepstakes

Mondelez's breakfast biscuit brand leveraged a morning staple, coffee, to engage consumers and award a hidden offer through a custom-built microsite.

The 2023 program included a sweepstakes and a life-size "Carl the Great Bratsgiver" cutout in stores.

Tata Consumer Products’ Tetley supported its expanded retail distribution and the launch of an Irish breakfast premium black tea by partnering with Ripple Street to make the product part of St. Patrick’s Day celebrations.

DTC personal care brand Athena Club launched a set of limited-edition razors exclusively at Target in November through a licensing deal with Warner Bros.’ “Barbie.”