Games/ Contests/ Sweepstakes

Product: G. Heileman Brewing Co. Special Export and Special Export Light beers
Number of displays: 32,000
P-O-P company: Perry Printing, (manufacture), Milwaukee; Promotional Marketing Inc., (design and promotion development), Chicago
Distribution: Food, drug, convenience and liquor stores
Introduction: September 1993
Duration: Promotional
Construction: All materials cardboard expect cooler stickers, which are static-cling plastic

Product: Schieffelin & Somerset Co. Johnnie Walker Red Label Scotch whisky
Number of displays: 4,400
P-O-P companies: U.S. Display Inc., (manufacture), St. Louis; Focus Marketing, (promotion development), Norwalk, Conn.
Distribution: Liquor and chain grocery stores
Introduction: September 1993
Duration: Promotional
Construction: Cardboard with four-color printing, hot stamping and high-gloss varnish

Client: Reckitt & Colman Inc.
Product: French's Dijon Mustard
P-O-P companies: Phoenix Display & Packaging Corp., West Deptford, N.J., manufactured the display, with the exception of the balloon, flag and coupon pad, which were printed by Phoenix Color Graphics.
Introduction: June 1992
Construction: 70-pound litho and B-flute corrugated
Comments: The interior packaging uses Steel Stack Board for strength.

Product: Sea Mist hair care line
Number of displays: 2,000 floorstands; 1,000 profit centers
P-O-P company: RTC Industries, Chicago (profit centers); Universal Container, Mission Viejo, Calif. (floorstands)
Distribution: Drug stores, supermarkets and mass merchants
Introduction: June 1992
Duration: Promotional
Construction: Corrugated (floorstand); polystyrene (profit center)

Type: Floorstand
Product: Vanderbilt Estates wallpapers and borders
Client: FSC Wallcoverings
P-O-P company: Thomson-Leeds Co. Inc., New York
Construction: Bleached white corrugated cardboard with gradated lithograph printing for a marbleized effect; finished with varnish
Introduction: March 1992

Type: Counter display
Product: Command herbicide
Client: FMC Corp.
P-O-P company: Bassett Printing & Corrugated Container Corp., Roanoke, Va.
Construction: Full-litho label; die-cut, two-piece ballot box with header card; corrugated cardboard; MTW Introduction: January 1992
Comments: The display aided in a promotional vacation giveaway and in advertising the product.

Type: Floorstand
Product: Revlon Jean Nate bath and body care product line
Client: Revlon Inc.
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Construction: Corrugated cardboard; foam core; injection-molded trays; litho and rubber- plate printing
Introduction: March 1992

Products: Stroh's and Stroh's Light beers
P-O-P companies: Moebius Printing Co., Milwaukee (printing); Wescott Paper Products Co., Detroit (die cutting and finishing)
Distribution: Grocery and liquor stores
Construction: Printed on paper and mounted to chipboard