Sanyo Intros First Battery P-O-P Rainier Beer Display Client: G. Heileman Brewing Co.Product: Rainier beerP-O-P company: Two-O-Six Marketing, Portland, Ore.Distribution: On- and off-premise locationsConstruction: Printed, easel back cardboardIntroduction: June 1994 Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers WordPerfect Supports Main Street Line In-Store P-O-P & Telecommunications In a wireless world, high-tech companies must reach out & touch some new customers through P-O-P Paramount Builds "DragonWorld" Castle Keebler Brings a 'Miracle' to the Cookie Aisle K-Swiss Goes Technical With New Sailing Line Coors Light Rolls Out Code 4 Unusual Sports Program MCA, Partners Launch 'Jurassic Park' Effort First Previous 1439 1440 1441 1442 1443 Next Last