Entertainment Tie-ins / Licensing

ColourPop Cosmetics tied in to the May 23 theatrical release of Disney’s "Lilo & Stitch" by launching a line of licensed products at Ulta Beauty as part of an ongoing partnership with the retailer.

The spot taps into 1990s nostalgia and Canadian identity as it reminds the viewer the brand is available in stores.

Dive into the data to see how consumer response to major promotional events – from Black Friday to back-to-school shopping to brand-crafted LTOs – varies by market.

Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June.

Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May.

Netflix has unveiled more details about its forthcoming permanent retailtainment concept.