Digital Marketing

Ahold Delhaize’s Stop & Shop is spotlighting “everything [shoppers] need to cool off this summer” through a “Summer Cooldown” promotion on select snack and beverage brands.

From Store Brands, June 18:

Expecting shoppers to sustain pandemic-driven behavioral changes, brands and retailers are building up their e-commerce strategies

In a maturing market with greater interest from big CPG, remaining a direct-to-consumer brand is a dubious proposition