Digital Marketing

L'Oreal sent an Oct. 13 email to registered consumers inviting them to shop Amazon Prime Day deals for up to 25% off "beauty must-haves."

Black Friday may finally be an event of the past.

Target.com is indirectly competing with Amazon's 2020 Prime Day event by reprising its "Deal Days" sale on Oct. 13-14.

Best Buy is taking on Amazon’s Prime Day by kicking off its Black Friday savings early this year, on Oct. 13-14 (concurrent with Amazon’s event), with dozens of deals and a "Black Friday Prices Guarentee" for loyalty members.

Body care company Alaffia ran a sponsored Facebook ad touting 20% off its "best selling kids bubble bath" for Amazon's Prime Day. 

Walmart is once again going head-to-head with Amazon's Prime Day, staging an online sales event from Oct. 11-15.

Amazon’s Prime Day has attracted interest from more than just big brands and retailer competitors, with digital native brands such as Stryx also riding the event's coattails with their own sales.

From Drug Store News, Oct. 8: