Digital Marketing

The Honey Pot Co. enjoyed prime merchandising space at Walmart in March as the mass merchant drew attention to women-owned brands to mark Women’s History Month.

As a lead-up to the Path to Purchase Institute's Retail Media Summit, Skai's Nich Weinheimer discusses retail media budget allocation and measurement.

The grocery giant has phased in hundreds of chargers from Blink, Electrify America, EVgo, Tesla and Volta in select markets, with more to come.

L'Oreal's Thayers Natural Remedies celebrated the arrival of its SKUs at Walmart recently with a TikTok influencer campaign and a custom endcap display replicating a larger-than-life bottle of the brand's facial toner.