Digital Marketing

We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space.

A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina

Our proprietary research allows you to dig into retail media from the shopper’s viewpoint.

Want to know what to expect at P2PI LIVE? Here’s the inside scoop …

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.

​​​​​​​A look at how ad spend is increasing and how inflation is turning retail on its head, impacting grocery purchasing behaviors.

Vibenomics' Paul Brenner discusses some of the notable findings in the Path to Purchase Institute’s “Shopper Engagement with Retail Media” research report.

Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.