Cross-Merchandising

Feastables, the gluten-free snack brand from YouTuber MrBeast (aka Jimmy Donaldson), expanded its retail reach recently by rolling out to 7-Eleven.

Focusing on rural communities, the retailers are expanding the pilot program from 15 Lowe's stores to nearly 300 locations by year-end.

Aldi ran its fifth annual fundraiser in June to support a long-term goal of raising $10 million by 2027 for the nonprofit focused on curing childhood cancer.

The retailer is tying in to the July 21 theatrical release of "Barbie" with a sweepstakes, pop-up events and multiple licensed exclusives.

The inaugural “Geoffrey Tour Across America" kicks off on July 20 in New York with a celebration at the Herald Square Macy's store.

From the retail media benefits and challenges to fostering collaboration, the IAB's newly released Retail Media Buyer’s Guide serves as a comprehensive guide for marketers navigating the new media landscape.

The 'Summer of Amour' platform celebrates the ice cream brand's new macaron flavors at romantic destinations across the globe, including in Paris, London and Hong Kong.

The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.