Coupons/ Rebates/ Pricing

Product: Connectix Color QuickCam 2
Number of displays: 2,000 kits
P-O-P company: Halloran Robertson & Associates (design), San Jose, Calif.; Rapid Displays (monitor wraps, mobiles, ballot boxes), Union City, Calif.; Conlan Corp. (shelf danglers, coupon pads, easels), South San Francisco, Calif.
Distribution: Consumer electronics stores, computer stores
Construction: Paper, foamboard
Introduction: April 1997
Duration: Temporary
Mobiles are part of the collateral materials developed for the Color QuickCam 2.

Dole Fresh Vegetables Inc., Salinas, Calif., ushered in the spring season with a marketing campaign launched in April to promote its line of six "Special Blends" salad mixes. Pole toppers, shelf talkers, recipe tear pads and coupons comprise the in-store collateral materials. Along with P-O-P, the campaign also includes print ads, a creative cooking contest and free recipes.
Producer: Sage Marketing Group, San Francisco

Spring Industries' Wamsutta, the Charlotte, N.C.-based home textiles marketer, recently partnered with United Airlines to offer department store customers an airfare discount.
   The promotion, which ran through April, was designed exclusively for department store chains including Federated, May Co., Bloomingdale's and Sterns by Einson Freeman Inc., Paramus, N.J. In-store point-of-purchase materials grabbed shoppers' attention around the bedding displays in these stores touting the offer.