Co-Marketing

Product: Samuel Adams beer
P-O-P companies: Alliance Print Group (printing), Boston; Paramount Farms Inc. (co-branding coordination, mug display), Los Angeles
Distribution: On- and off-premise accounts
Introduction: August 1998
Duration: Temporary
Construction: Cardstock, corrugated
Boston Beer's Oktoberfest promotion features a national co-branding effort with Sunkist pistachio nuts and a sweepstakes contest. A case card display option includes a "nut bin."

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