ShopRite tied in to Procter & Gamble's Oct. 28 brandSaver drop with a feature in its Oct. 26/28 circular promising shoppers $2 in savings with purchase of three eligible Pantene SKUs.
The GH Lab vanity vignette showcase is possibly the most branded area of the store, dominated by skin care SKUs from Biesdorf's Eucerin and Procter & Gamble's Olay.