Sustainability

Brand: Olay Total Effects
Client: Procter & Gamble
Producer: Consortium Companies Inc., Erlanger, KY

Marketing objectives:
The brand's primary competition were moving into premium materials with their promotional programs. The brand felt it necessary to continue using premium materials but also address the issues of cost reduction and sustainability.

How did the design meet these objectives?

Brand: Gerber
Client: Gerber Childrenswear Inc.
Producer: Pratt Display, Conyers, GA

Marketing objectives:
To provide a freestanding merchandising display for the mass market while adhering to the sustainability initiatives of Gerber Childrenswear and Wal-Mart. The display was made from 70% recycled materials, thereby aiding in the protection of the environment.

How did the program's design meet these objectives?

Brand: Nature Valley
Client: General Mills
Producer: Solutions Group, Bogota, Colombia

Marketing objectives:
In July 2006, Solutions Group began work on a project for General Mills aimed at improving displays for the Nature Valley brand to make distribution and execution more efficient.

OptiLogistics created its OptiLedge as an alternative base for unit loads that is integral to the packaged product or display during its storage and distribution. The lightweight OptiLedge adjusts to the display's size. Injection molded onsite by the shipper, it can be fitted to the base of a unit load. It is fixed in place with ordinary straps and/or stretch film. The unitized load can then be handled with a forklift or a hand jack, in the same manner as a palletized load would be.
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Brands refresh the utilitarian pallet with creative packaging, cleaner looks