Zicam Positions Itself as 'Pre-Cold' Remedy Updated packaging and 'Cold Monster' character designed to assist confused shoppers Firestone Positions Itself as More Than a Tire Brand Multifaceted campaign promotes auto center services Jockey Reaches Its Target Exclusive line of premium underwear helps redefine the brand Solution Provider News: September 2012 Sara Lee Renames Itself Hillshire Brands The Brand Before the Horse P&G Reinvigorates Ivory Brand Campaign and new packaging target moms with value/simplicity message JCPenney Rethinks Its Agencies The Hub Prize: Bloom Grocery Refresh Mars Advertising, Schawk Hire New Creative Directors First Previous 5 6 7 8 9 Next Last
