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Walmart

  • Channel Report: Dollars Make Sense

    As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap.
  • Staying Ahead of the Game

    VTech continues to evolve to ensure its electronic learning games and its P-O-P materials remain state-of-the-art in a competitive market
  • CPG Coupon Trends, 2002

    An overview of NCH Marketing Services' annual report
  • Hall of Fame Profile: John Pender

    A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J.
  • Play Big: The Consumer Packaged Goods Imperative

    Excerpts from an IBM Business Consulting Services report on the state of the consumer packaged goods industry
  • New Gaming System Sheds Light on Nintendo

    An interactive counter unit and a lit blade display highlight the system's screen and compact size.
  • Quaker Quakes Snacks

    Client: Quaker Oats Co., Chicago
    Size of Run: 1,350
    Production Date: September 2002
    Producer: United Displaycraft, Des Plaines, Ill.
    Division: Permanent, Snack Products and Soft Drinks: Snacks
    Comments: Wal-Mart and Quaker partnered to create this gravity-feed wire and sheet metal shelving system featuring a styrene header and two styrene aisle violators. This display mounted to Wal-Mart's gondolas and replaced existing shelves.
    Quaker Quakes Snacks
  • Fieldline/Wal-Mart Fall Hunting Pallet Display

    Client: The Outdoor Recreation Group, Los Angeles
    Size of Run: 1,200
    Production Date: August 2002
    Producer: Justman Packaging & Display, Los Angeles
    Division: Temporary, Mass Merchandise Retailer
    Comments: Bright graphics on this Wal-Mart pallet display clearly establish the intended use of Fieldline Day Packs.
    Fieldline/Wal-Mart Fall Hunting Pallet Display
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