Target, Inc.

Client: Sony Electronics Inc., Park Ridge, NJ
Introduction: March 1, 2004
Size of Run: 150
Distribution: Target stores
Dimensions (H x W x D): 16.5" x 48" x 16.5"
Weight: 25 lb.
Producer: Design Display Group, Carlstadt, NJ

Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing