Target, Inc.

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Cadbury 4-ounce bars
Distribution: Offered to Wal-Mart, Target, Walgreens, CVS, other key customers
Number of Stores: 3,500
Production Run Quantity: 10,500
Introduction: May 2007
Intended Duration: Less than one week
Dimensions (H x W x D): 10" x 14" x 1"
Weight: 7 lbs.
Budget Category (U.S.): Less than $5

Client: Newell Rubbermaid, Huntersville, NC
Product(s) Promoted: TakeAlong Reusable Containers
Distribution: Target, Wal-Mart, Club Stores, Supermarkets
Number of Stores: 3,100
Production Run Quantity: 5,000
Introduction: January 2007
Intended Duration: 2-3 weeks
Dimensions (H x W x D): 47" x 22" x 14"
Weight: 39 lbs.
Budget Category (U.S.): $151 - $200

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Pokemon Pre-Sell Games
Distribution: Target
Number of Stores: 1,500
Production Run Quantity: 1,750
Introduction: April 2007
Intended Duration: Three months
Dimensions (H x W x D): 10" x 48" x 2"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: FurReal Friends Lamb and Pig Newborns
Distribution: Target
Number of Stores: 1,070
Production Run Quantity: 1,070
Introduction: November 2006
Intended Duration: Four months
Dimensions (H x W x D): 12" x 11" x 12"
Weight: 14 lbs.
Budget Category (U.S.): $101 - $150

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Premium
Distribution: Best Buy, Circuit City, Office Depot, Staples, Wal-Mart, Target, CompUSA
Number of Stores: 12,700
Production Run Quantity: 500,000
Introduction: November 2006
Intended Duration: 5 months
Dimensions (H x W x D): 8" x 6" x 2"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: 2 Liter PepsiCo Products
Distribution: Safeway, Target and Kroger
Number of Stores: 25 stores, expanding as chains permit
Production Run Quantity: 5,000-10,000
Introduction: February 2007
Intended Duration: 6 months
Dimensions (H x W x D): 84" x 48" x 24"
Weight: 100 lbs.
Budget Category (U.S.): $51 - $100

Client: PlayMobil USA Inc., Cranbury, NJ
Product(s) Promoted: PlayMobil Pirate Diorama
Distribution: Target
Number of Stores: 1,300
Production Run Quantity: 1,300
Introduction: June 2007
Intended Duration: Six months to One year
Dimensions (H x W x D): 13" x 23" x 15"
Weight: 18 lbs.
Budget Category (U.S.): $51 - $100

Client: The Jel Sert Co., West Chicago, IL
Product(s) Promoted: Milk Flavoring Straws
Distribution: Walgreens, Wal-Mart and Target
Number of Stores: 80% placement
Production Run Quantity: 10,000
Introduction: April 2007
Intended Duration: 3 months
Dimensions (H x W x D): 58" x 13" x 19"
Weight: 18 lbs.
Budget Category (U.S.): $6 - $10

Client: Jelly Belly Candy Co., Fairfield, CA
Product(s) Promoted: Jelly Belly Candy
Distribution: All Major Retailers Nationwide, Speciality Retailers and Independents
Number of Stores: 15,000
Production Run Quantity: Packaging: 6 million; P-O-P: 5,000
Introduction: January 2006
Intended Duration: 8 months
Dimensions (H x W x D): 41" x 14" x 19"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50