SC Johnson & Son, Inc.

Client: SC Johnson, Racine, WI
Product(s) Promoted: Pledge Multi Surface Cleaner
Distribution: Supermarkets
Number of Stores: 3,700
Production Run Quantity: 4,525
Introduction: 3/1/09
Intended Duration: 4 weeks
Dimensions (H x W x D): 65" x 20" x 14"
Weight: 34 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Menasha Packaging Co., Neenah, WI

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Design of the Times 2009 Contest Declaration

Client: SC Johnson, Racine, WI
Product(s) Promoted: Windex Outdoor All-In-One
Distribution: Supermarkets
Number of Stores: 4,000
Production Run Quantity: 9,050
Introduction: 3/1/09
Intended Duration: 3 weeks
Dimensions (H x W x D): 60" x 24" x 12"
Weight: 23 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Menasha Packaging Co., Neenah, WI

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Design of the Times 2009 Contest Declaration

Client: SC Johnson, Racine, WI
Product(s) Promoted: SCJ OFF! and Raid brand insect repellants
Distribution: Kroger
Number of Stores: 105
Production Run Quantity: 105
Introduction: 3/11/09
Intended Duration: 16 weeks
Dimensions (H x W x D): 82" x 24" x 20"
Weight: 380 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2009 Contest Declaration

"This Ziploc Containers corrugated display confused me. Quite frankly, I couldn't figure out what those brown board pieces on the right were supposed to do and where the header was intended to go. The display itself worked fine at holding the containers, but as sell-down occurs, that header goes away -- a waste of resources and money.