Procter & Gamble (P&G)

Retailer: Genuardi's
Location: Springfield, PA

Client Company: Procter & Gamble
Production Run Quantity: 19,000
Intended Length of Use: 6 months
Production Date: 7/13/09
Producer: Leo Burnett/Arc Worldwide
Objectives: Create disruption at retail to make Scope relevant to consumers again; reverse share declines. Communicate refreshment as the primary product benefit. Differentiate Scope from private labels through the use of unique, ownable graphics.

Client Company: Procter & Gamble
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 3 months
Producer: New Dimensions Research Corp.
Production Date: 9/1/2009
Production Run Quantity: 1,710
Objectives: Create a merchandising program for the popular Swiffer brand that functions in standard Walmart stores as well as Project Impact locations, which eliminate four-way pallets in the retailer's Action Alleys.

Client Company: Procter & Gamble
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 4 months
Producer: New Dimensions Research Corp.
Production Date: 5/1/2009
Production Run Quantity: 1,700
Objectives: Present Gillette male grooming products as a complete solution system in various retailers nationwide by easily converting a standard endcap fixture into a Gillette custom endcap.
Materials: HIPS styrene sheet, C1S paper graphic stock, foam tape, glue.