Procter & Gamble (P&G)

Client Company: Procter & Gamble Company
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 24 months
Producer: Mechtronics Corporation
Unit Cost: Under $400
Production Date: 9/23/2009
Production Run Quantity: 500

Client Company: P&G Canada
Country of Production: United States
Country of Placement: Canada
Intended Length of Use: 48 months
Producer: Mechtronics Corporation
Unit Cost: Under $1,000
Production Date: 9/4/2009
Production Run Quantity: 100
Objectives: Duracell has a category exclusive with Staples and uses a series of custom battery power wings to merchandise their product throughout the store. Based on Duracell's research, Staples agreed to test the sales lift of a front end unit.

"As mass retailers implement clean-aisle policies, brands have to be more creative in how they approach large-scale displays. Swiffer produced this smart unit that gets off the floor and onto an endcap. It still holds a lot of product and actually features two different items. Both corrugated and plastic are used. The header clearly defines the product benefits and the two side enclosures show full-sized samples of the featured products.

Retailer: Walgreens
Location: Little Rock, AR