Procter & Gamble (P&G)

Client: Procter & Gamble/Gillette, Boston, MA
Product(s) Promoted: Gillette ProGlide Razor and accessories
Distribution: Mass/Drug/Food retailers, as well as on Target.com and Walgreens.com
Production Run Quantity: 250,000 special packs, 21,000 supporting displays (PDQ Trays and Counter Units), and 12,000 brown boxes, were produced and shipped.
Introduction: 5/1/10
Intended Duration: 4-5 weeks
Dimensions (H x W x D): 9" x 8" x 3"
Weight: 1 lb.

Client: Procter & Gamble Corp., Cincinnati, OH
Product(s) Promoted: Duracell Batteries, Flashlights & Rechargeable Product
Distribution: Supermarkets
Number of Stores: 500
Production Run Quantity: 500
Introduction: 9/23/09
Intended Duration: 24 months
Dimensions (H x W x D): 22" x 22" x 54"
Weight: 75 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Mechtronics Corp., White Plains, NY

Design of the Times 2010 Contest Declaration

Client: Procter & Gamble Corp., Cincinnati, OH
Product(s) Promoted: Venus Embrace, Satin Care
Distribution: Walmart stores
Number of Stores: 4,000
Production Run Quantity: 500,000
Introduction: 3/1/10
Intended Duration: 9 months
Dimensions (H x W x D): 4" x 7" x 4"
Weight: 2 lbs.
Budget Category (U.S.): $11 - $15 (includes product)
Producer: The Integer Group, Lakewood, CO

Design of the Times 2010 Contest Declaration

Client: Procter & Gamble Corp., Cincinnati, OH
Product(s) Promoted: Duracell Batteries and Chargers
Distribution: Walgreens, Rite Aid, and Times Square Power Lab
Number of Stores: 50
Production Run Quantity: 50
Introduction: 9/23/09
Intended Duration: 48 months
Dimensions (H x W x D): 60" x 22" x 19"
Weight: 150 lbs.
Budget Category (U.S.): More than $1,000 (display only)
Producer: Mechtronics Corp., White Plains, NY

Client: Procter & Gamble/upshot, Cincinnati, OH
Product(s) Promoted: Head & Shoulders with XBox 360 demo disc
Distribution: Supermarkets
Number of Stores: 4,000
Production Run Quantity: 151,092
Introduction: 12/1/09
Intended Duration: 3 months
Dimensions (H x W x D): 9" x 2" x 3"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: The Strive Group, Cincinnati, OH

Design of the Times 2010 Contest Declaration

Client: Procter & Gamble Corp., Cincinnati, OH
Product(s) Promoted: Pampers Cruisers diapers
Distribution: Target Corp.
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: 3/15/10
Intended Duration: 3-4 months
Dimensions (H x W x D): 10" x 14" x 5"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (includes product)
Producer: The Integer Group, Lakewood, CO

Design of the Times 2010 Contest Declaration

Client: Procter & Gamble Cosmetics, Hunt Valley, MD
Product(s) Promoted: Cosmetics
Distribution: Drugstores and Supermarkets
Number of Stores: 13,111
Production Run Quantity: 40,000
Introduction: 11/23/09
Intended Duration: 3 months
Dimensions (H x W x D): 16" x 25" x 13"
Weight: 9 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: RockTenn Merchandising Displays, Winston-Salem, NC

Design of the Times 2010 Contest Declaration

Client: Procter & Gamble Corp., Cincinnati, OH
Product(s) Promoted: Duracell Batteries, Flashlights & Rechargeable Product
Distribution: Supermarkets
Number of Stores: 500
Production Run Quantity: 500
Introduction: 9/23/09
Intended Duration: 24 months
Dimensions (H x W x D): 22" x 22" x 54"
Weight: 75 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Mechtronics Corp., White Plains, NY

Design of the Times 2010 Contest Declaration

Client: Procter & Gamble Corp., Cincinnati, OH
Product(s) Promoted: Duracell MyGrid Product
Distribution: Staples Inc. and Meijer Stores
Number of Stores: 150
Production Run Quantity: 151
Introduction: 11/11/09
Intended Duration: 6 months
Dimensions (H x W x D): 60" x 38" x 15"
Weight: 120 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Mechtronics Corp., White Plains, NY

Design of the Times 2010 Contest Declaration