Albertsons Companies chains including its namesake, Safeway, Jewel-Osco and Vons tied in to Procter & Gamble’s March 28 brandSaver FSI event with a “Spring into clean with favorite household essentials” leaderboard ad.
Target unofficially tied in to Procter & Gamble's March 28 brandSaver event with a feature in its concurrent circular dangling a $5 store gift card with purchase of four eligible personal care or beauty SKUs from brands including Pantene, Gillette and Native.