Delhaize America's Food Lion and Procter & Gamble partnered on a sweepstakes this spring activating the manufacturer's sponsorship of the 2016 Olympic Games.
Procter & Gamble tied in to Father’s Day and June’s designation as "Men’s Health Month" by touting $169 worth of printable coupons (via coupons.com) in a June 14 email spotlighting CVS/pharmacy.