Home Depot is using in-store endcaps to promise shoppers $7 off the combined purchase of a fabric enhancer, dryer sheets and laundry detergent from Procter & Gamble's Gain.
Procter & Gamble sent emails to its "P&G Everyday" community on Aug. 28/29 promoting the availability of Vicks Formula 44 liquid cough medicine at Walgreens.
ShopRite tied in to Procter & Gamble's Aug. 27 brandSaver FSI event with a "tips from our beauty coach" circular feature and supporting digital activity.
Ahold Delhaize's Martin's tied in to Procter & Gamble's Aug. 27 brandSaver FSI event with an Aug. 29 email blast offering loyalty cardholders $100 worth of digital coupons.