Procter & Gamble (P&G)

Ahold Delhaize's Martin's tied in to Procter & Gamble's Nov. 26 brandSaver FSI event with a Nov. 27 email depicting actor and Old Spice spokesman Terry Crews that dangled up to $100 worth of digital coupons for P&G brands including Pantene, Tide, Bounce and Dawn.

CVS/pharmacy tied in to Procter & Gamble’s Nov. 26 brandSaver drop with a front-page feature in its concurrent circular offering ExtraCare loyalty cardholders a $10 “CVS cash card” with a $30 purchase of brands including Tide, Charmin, Gain, Pantene, Crest and Pampers.

Albertsons Cos.’ Acme and Jewel-Osco tied in to Procter & Gamble’s Nov. 26 brandSaver FSI event with features in their Nov. 24 and 29 circulars, respectively. 

Rite Aid tied in to Procter & Gamble’s Nov. 26 brandSaver drop with a front-page feature in its concurrent circular offering loyalty cardholders 1,000 Plenti points (worth $10.00) with a $30 purchase of Tide, Charmin, Bounty, Olay or Vicks DayQuil. 

Target tied in to Procter & Gamble's Nov. 26 brandSaver FSI event with a feature in its concurrent circular dangling a $5 store gift card with purchase of four eligible products from Crest, Oral-B, Olay, Pantene, Head & Shoulders, Old Spice, Herbal Essences, Secret and Gillette.

ShopRite tied in to Procter & Gamble's Nov. 26 brandSaver FSI event with a half-page feature in its Nov. 24/26 circular promising Price Plus Club loyalty cardholders a branded piggy bank from MSG Sports & Entertainment’s Christmas Spectacular Starring the Radio City Rockettes with the $30 purchase of products from brands including Pantene, Bounty, Charmin, Swiffer, Febreze and Luvs.