For cough and cold season, Ahold Delhaize's Hannaford united OTC brands from manufacturers including Procter & Gamble and Johnson & Johnson alongside Ahold's CareOne private label on a quarter-pallet display.
Meijer tied in to Procter & Gamble's Nov. 25 brandSaver FSI event with a feature in its concurrent circular offering $5 off a future receipt with the purchase of $25 worth of household products or $20 worth of baby product.
CVS/pharmacy tied in to Procter & Gamble’s Nov. 25 brandSaver drop by featuring a slew of deals on P&G brands in its concurrent circular, while also incorporating select SKUs in its holiday campaign.
Target unofficially tied in to Procter & Gamble's Nov. 25 brandSaver drop with a "priced right daily" feature in its concurrent circular spotlighting SKUs from Tide, Swiffer, Charmin, Bounty and Downy.
