Procter & Gamble (P&G)

Client: Procter & Gamble Co.
Producer: Design Productions
Category: Multiple Materials: Multiple configurations
Comments: The client needed a flexible display in two configurations: a three tray display for drug store chains, and a five-tray version for mass merchants. The large tower cantilevers more than 100 pounds of unstable products on a 6-foot-tall mobile display, yet has a small, 15-inch-by-18-inch footprint. The shapes and colors evoke the sun and surf, reinforcing the product's image.

Client: The Gillette Co.
Producer: Henschel-Steinau Inc.
Category: Paperboard: Prepack floorstand
Comments: A Canadian version of the U.S. display, it cost 33 percent less yet displays 33 percent more product. The design solution was to replace the original's expensive plastic base with a corrugated, photographic duplicate. Plastic hangers secure trays onto the paperboard display area.

Bain de Soleil Units Appeal to More Retailers

Client: Procter & Gamble Co.
Product: Max Factor Restage cosmetics
P-O-P company: Henschel-Steinau Inc.
Distribution: Chain drug stores and mass merchants
Construction/Materials: Injection-molded frame with gold detail line; vacuum-formed product inserts; labels and headers with four-color printing and UV varnish; labels and trays hot stamped with logo
Introduction: May 1993

Patent: 5,283,968
Issued: Feb. 8, 1994
Inventor: Christopher Williams, Stoke-on-Trent, United Kingdom
Assignee: JSB Electrical Plc., Crewe, United Kingdom

Products: DIY Products, a division of Rhodes American, Tough as Tile epoxy tub and tile finish; One Stroke wood-grain finish
Number of displays: 4,500 of each
P-O-P companies: Marketing Alternatives (printing for One Stroke); Spindler Claps & Associates (design and printing for Tough as Tile), both of Arlington Heights, Ill.
Distribution: Sherwin Williams stores and hardware stores
Introduction: August 1993
Duration: Semi-permanent
Construction: Paper

Product: Sherwin Williams Co. Dutch Boy Renaissance paint
P-O-P company: Niven Marketing Group, Elk Grove Village, Ill.
Introduction: March 1993
Distribution: Home centers and mass merchants
Number of displays: 500
Duration: Permanent
Construction: Rotationally molded plastic
The paint-chip display is designed for countertop use and plugs into a standard wall socket.

Client: Gillette/Paper Mate
Producer: R.P. Creative Sales Inc.

Patent: 5,237,766
Issued: Aug. 24, 1993
Inventor: Ray M. Mikolay, Lake Zurich, Ill.
Assignee: Thomas A. Schutz Co., Morton Grove, Ill.