Procter & Gamble (P&G)

Product: Nature's Own water softening crystals
Number of displays: 2,500
P-O-P companies: Harbauer Bruce Design Ltd. (design), Chicago; Williams Industries (manufacture), Shelbyville, Ind.
Distribution: Sears stores, hardware stores and home centers
Introduction: March 1997
Duration: Permanent
Construction: Static cling vinyl with aqueous coating; four-color offset printing

Client: Brown & Williamson Tobacco Co., Louisville, Ky.
P-O-P Company: Stout Marketing, St. Louis
Division: Permanent, Cigarettes - Non-Illuminated

Client: The Gillette Co., Boston
P-O-P Company: Advertising Display Co., Englewood Cliffs, N.J.
Division: Temporary, Skin Care Products

Client: The Gillette Co., Boston
P-O-P Company: HMG Worldwide In-Store Marketing Inc., New York
Division: Permanent, Skin Care Products

Patent: 5,657,872
Issued: Aug. 19, 1997
Inventors: Robert Blake Leftwich, Boling Brook, Ill.; Linda Susan Matthews, Fairfield; Timothy Paul Burda, Cincinnati, both of Ohio
Assignees: The Procter & Gamble Co., Cincinnati; Stone Container Corp., Chicago
A shipping/display container that includes a tray portion with a bottom panel, two opposed end panels and two opposed side panels. One of the side panels comprises a float side panel and the other comprises a rear side panel. The container also includes a cover portion attached to the container.

Client: Iams Co.
Producer: Fiberoptic Lighting Inc., Grants Pass, Ore.
Category: Signs - Grocery Products - Non-Food
Intended Length of Use: 1-5 years
Production Run: 144
Unit Cost Range: $100-$250

The Gillette Co. Stationery Products
Parker Frontier Counter Display

Client: Brown & Williamson Tobacco Corp.
Producer: Everbrite Inc.
Category: Thermoformed Plastic Wall Unit
Intended Length of Use: 5-7 years
Production Run: 145
Unit Cost Range: More than $250

Client: Brown & Williamson Tobacco Corp.
Producer: Everbrite Inc.
Category: Thermoformed Plastic Sign
Intended Length of Use: 5-7 years
Production Run: 765
Unit Cost Range: $100 - $250
COMMENTS: A neon light "grid" backlights the logo. The grid is enclosed in a vacuum-formed light box. The neon glass continues outside the box to form the rings of the logo, adding a dimensional effect to this P-O-P sign.