Procter & Gamble (P&G)

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Pur Flavor Options
Distribution: Walmart
Number of Stores: 2,100
Production Run Quantity: 2,300
Introduction: 8/1/07
Intended Duration: 2-day event
Dimensions (H x W x D): 48" x 36" x 20"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Swiffer Wet Jet, Duster, Sweep 'n' Vac and Sweeper
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: N/A
Introduction: 9/1/07
Intended Duration: 6 months to 1 year
Dimensions (H x W x D): 54" x 40" x 48"
Weight: 200 lbs.
Budget Category (U.S.): $751 - $800 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Duracell batteries
Distribution: CVS/pharmacy
Number of Stores: 6,300
Production Run Quantity: 43,931
Introduction: 10/5/07
Intended Duration: Permanent
Dimensions (H x W x D): 70" x 38" x 32"
Weight: 285 lbs.
Budget Category (U.S.): $801-$850 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Boston, MA
Product(s) Promoted: Venus Embrace Razors
Distribution: Accounts including CVS and Walmart
Number of Stores: 7,207
Production Run Quantity: 9,262
Introduction: 1/7/08
Intended Duration: Permanent
Dimensions (H x W x D): 8" x 4" x 2"
Weight: 1 lb.
Budget Category (U.S.): $16-$25 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Toiletries
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 12/1/07
Intended Duration: 1 month (December 2007), seasonal
Dimensions (H x W x D): 36" x 48" x 30"
Weight: 75 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Premier Retail Networks (PRN), San Francisco, CA

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Tide Concentrated Liquid Laundry Detergent
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 9/1/07
Intended Duration: 3 months
Dimensions (H x W x D): 14" x 8" x 3"
Weight: 10 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Oral-B Power Brush, Manual Brush and Glide Floss; Crest Pro-Health Toothpaste and Rinse
Distribution: Walmart
Number of Stores: 2,200
Production Run Quantity: 2,200
Introduction: 1/1/08
Intended Duration: 1 month
Dimensions (H x W x D): 54" x 40" x 48"
Weight: 200 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration