Client: Frito-Lay, Plano, TX
Product(s) Promoted: Tostitos, Lays and Salsa
Distribution: National
Number of Stores: 6,250
Production Run Quantity: 6,250
Introduction: 12/1/07
Intended Duration: 6 weeks
Dimensions (H x W x D): 50" x 32" x 32"
Weight: 10 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: The Strive Group, Chicago, IL
Design of the Times 2008 Contest Declaration
