PepsiCo

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Mountain Dew
Distribution: Supermarkets Nationwide
Number of Stores: 2,300
Production Run Quantity: 2,460
Introduction: 3/23/09
Intended Duration: 4 weeks
Dimensions (H x W x D): 24" x 24" x 24"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Promo Print Solutions Inc., Oshkosh, WI

---

Design of the Times 2009 Contest Declaration

Client: PepsiCo, Saint Louis, MO
Product(s) Promoted: Pepsi Innovation - 1-liter and 8 oz. cans
Distribution: Schnucks (Midwest)
Number of Stores: 105
Production Run Quantity: 105
Introduction: 3/17/09
Intended Duration: 18 months
Dimensions (H x W x D): 72" x 32" x 18"
Weight: 85 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

---

Design of the Times 2009 Contest Declaration

Client: Pepsi Bottling Group Southern Div., Orlando, FL
Product(s) Promoted: 2 liter, 12-packs, 6 packs of 24 oz., and others
Distribution: Publix
Number of Stores: 600
Production Run Quantity: 1,000
Introduction: 3/1/09
Intended Duration: 2-3 years
Dimensions (H x W x D): 84" x 48" x 48"
Weight: 100 lbs.
Budget Category (U.S.): $801 - $850 (display only)
Producer: Display Industries, Norcross, GA

---

Design of the Times 2009 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Pepsi
Distribution: Convenience Stores
Number of Stores: 10,000
Production Run Quantity: 1 million
Introduction: 12/1/08
Intended Duration: 6-9 Months
Dimensions (H x W x D): 2" x 2" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Diversified Label Images, Birmingham, AL

---

Design of the Times 2009 Contest Declaration