PepsiCo

Brand: Tostitos Dipping Strips
Insight: Half of consumers dip chips directly into the jar but don't like to get dip on their fingers.
Solution: Create a thicker but narrower chip and design it to fit within the complete Frito-Lay brand block. Use promotional materials to support the new chip in conjunction with football season.
Description: Packaging and displays leveraged the Frito-Lay blue color. Print ads played with the chips' new shape.

Client Company: Frito-Lay Inc.
Country of Production: China
Country of Placement: United States
Intended Length of Use: 2 months
Unit Cost: Under $25
Production Date: 10/8/2009
Production Run Quantity: 5,800
Producer: Crew Design
Objectives: Do more for less. Engage the consumer in the spirit of the holidays with giant oversized "presents" merchandising Frito-Lay product. Convey fun for the whole family.