Mondelez Intl.

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season.

Four campaigns won OmniShopper Awards in four "Digital" categories.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.