Kraft Heinz Co.

Client: Nabisco Inc.
Producer: ImageWorks Display & Marketing Group Inc.
Comments: The display received excellent retail acceptance nationally as part of the client's Summer Grilling Season program. The flexibility of the display enables retailers to customize the product mix. The combination of products and recipe information offers the consumer a one-stop shopping home meal solution.

Client: Nabisco USFG Merchandising Dept., Parsippany, N.J.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Marketing Objective: The client wanted to re-engineer its standard unit to make it easier to set up, to be more cost-effective and to hold 18 cases of product on pegs and 14-1/2 cases in the dump bin.

Client: Kraft Foods Inc., Glenview, Ill.
Product Promoted: Jell-O gelatin
Objective: To gain consumer awareness of the free offer for a NASCAR mold with the purchase of four packages of Jell-O gelatin.
Introduction: May 1998
Producer: Conocraft, McAfee, N.J.

Patent: Des. 406,706
Issued: March 16, 1999
Inventors: Michael R. Samborn, Atlanta; William Randolph Dudley Jr., Lawrenceville, both of Ga.
Assignee: Kraft Foods Inc., Northfield, Ill.
The ornamental design for a countertop display structure for a food dispensing area, as shown.

Client: Nabisco/The Planters Co., East Hanover, N.J.
Distribution: Supermarkets
Size of Run: 10,000
Producer: U.S. Display Group, Newark, NJ
Division: Temporary, Snacks, Cookies and Crackers
Objectives: To create awareness for the "Win a Chevy" promotion and stimulate purchases of the product. The display had to set up quickly and easily.