Kraft Heinz Co.

Client: Kraft Foods Inc., Tarrytown, NY
Introduction: May 2006
Product(s) Promoted: 19-oz. Country Time Lemonade
Distribution: Supermarkets nationwide
Intended Length of Use: 4 weeks
Size of Run: 250
Dimensions (H x D x W): 72" x 40" x 24"
Weight: 449 Ibs.
Producer: Alliance, a div. of Rock-Tenn, Winston-Salem, NC

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Supermarkets
Intended Length of Use: 3 years
Size of Run: 1,400
Dimensions (H x D x W): 54" x 17.5" x 24"
Weight: 60 lbs.
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: January 2006
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Mass merchants nationwide
Intended Length of Use: 4 weeks
Size of Run: 7,500
Dimensions (H x D x W): 76" x 39" x 58"
Weight: 68 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Kraft Foods Inc., Northbrook, IL
Introduction: March 2006
Product(s) Promoted: Rising Crust Pizza, Thin Crispy Crust Pizza, Half and Half Pizza.
Distribution: Supermarkets nationwide
Intended Length of Use: 4 to 6 Weeks
Size of Run: 6,250
Dimensions (H x D x W): 6' x 10.5" x 3'
Weight: 4.5 lbs.
Producer: Marketing Drive, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Chicago, IL
Introduction: September 2005
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Supermarkets nationwide
Intended Length of Use: 4 to 6 weeks
Size of Run: 10,000
Dimensions (H x D x W): 6' x 6' x 3'
Weight: 72 lbs.
Producer: Temple-Inland, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: December 2005
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Mass merchants nationwide
Intended Length of Use: 4 weeks
Size of Run: 11,500
Dimensions (H x D x W): 78" x 38" x 65"
Weight: 55 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: March 2006
Product(s) Promoted: ChocoStix (Oreo, Nutter Butter and Chips Ahoy!)
Distribution: National
Intended Length of Use: 6 weeks
Size of Run: 7,656
Dimensions (H x D x W): 57" x 24" x 18"
Weight: 7 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: January 2006
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Supermarkets nationwide
Intended Length of Use: 6 weeks
Size of Run: 8,500
Dimensions (H x D x W): 76" x 39" x 59"
Weight: 72 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Kraft Foods Inc., Northbrook, IL
Introduction: January 2006
Product(s) Promoted: Tombstone Pizza
Distribution: Supermarkets/Grocery nationwide
Intended Length of Use: 4 to 6 weeks
Size of Run: 4,000
Dimensions (H x D x W): 6' x 17" x 3'
Weight: 4.5 lbs.
Producer: Marketing Drive, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: November 2005
Product(s) Promoted: Nabisco cookies and crackers
Distribution: National, Puerto Rico
Intended Length of Use: 9 weeks
Size of Run: National: 11,400+, Puerto Rico: 200
Dimensions (H x D x W): 74" x 25" x 92"
Weight: 82 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?