Walmart is suspending its baby subscription boxes and instead directing expecting parents to sign up for its recently updated baby registry to qualify for a complimentary welcome box of "exclusive values and essential items."
Johnson & Johnson activated its Healthy Essentials platform with a May 10 email blast dangling "3X Reward Points" with purchase of Johnson's baby shampoo, baby lotion, and Head-To-Toe baby wash and shampoo — all presented as "available at Walmart."
