Johnson & Johnson

Merchandising and marketing highlights from 99 Cents Only's latest 10-K report (for year ended Dec. 31, 2002)

Client: Johnson & Johnson, New Brunswick, N.J.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Comments: This floorstand attempts to emulate and reinforce the fun and excitement of the Foam Blaster soaps designed for kids.

Client: Johnson & Johnson Consumer Companies Inc., Skillman, N.J.
Comments: Clear trays were used on this countertop display to give the appearance that the products were floating over the graphic panel sealed to the tray bottom. The graphics and color scheme were chosen to emphasize that the skincare products are soy-based.
Introduction: May 2001
Size of Run: 8,000
Construction/Materials: Vacuum-formed polystyrene trays, four-color process printing, foamboard riser, acetate brochure pocket

Client: Johnson & Johnson, Skillman, N.J.
Comments: Designed to help introduce the Kids Care line, this power wing consolidates all the products in one location for easy comparison.
Introduction: September 2001
Size of Run: 1,200
Construction/Materials: Injection-molded plastic, litho-printed header
P-O-P company: Henschel-Steinau, Englewood, N.J.