Johnson & Johnson

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Visine
Distribution: Wal-Mart
Number of Stores: 1,575
Production Run Quantity: 6,500
Introduction: February 2007
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 10" x 30" x 11"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Bengay Patch
Distribution: Walgreens
Number of Stores: 5,461
Production Run Quantity: 3,200
Introduction: April 2007
Intended Duration: 2 weeks
Dimensions (H x W x D): 12" x 16" x 6"
Weight: 4.5 lbs.
Budget Category (U.S.): Less than $5

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Anticavity Fluoride Rinse
Distribution: Supermarkets, Rite Aid, Brooks & Eckerd
Number of Stores: 4,833
Production Run Quantity: 4,833
Introduction: February 2007
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 60" x 14" x 15"
Weight: 9 lbs.
Budget Category (U.S.): $26 - $50

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Anticavity Fluoride Rinse
Distribution: CVS/pharmacy Stores Nationwide
Number of Stores: 6,200
Production Run Quantity: 7,500
Introduction: February 2007
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 45" x 14" x 6"
Weight: 6 lbs.
Budget Category (U.S.): $16 - $25

Retailer: Dominick's
Location: Chicago