The Coca-Cola Company

Client: IMS - SWW Coke/McDonalds, Atlanta, GA
Introduction: August 15, 2002
Distribution: Bars & Restaurants
Dimensions (H x W x D): 13" x 23" x 3"
Weight: 6 lbs.
Producer: Joliet Pattern Inc., Crest Hill, IL

Client: Coca-Cola North America, Atlanta
Materials: Galvanized pail, plastic liner, urethane insulating foam, sheet metal stand, wire graphics holder, 20 point paperboard sign
Introduction: April 2002
Size of Run: 28,398
Comments: In order to stimulate sampling of Vanilla Coke, the client wanted an inviting display that would hold a substantial amount of product.
Awards: Gold, Design of the Times 2003
P-O-P Company: Masterack Div. of Leggett & Platt Inc., Atlanta

Client: McDonald's, Oakbrook, Ill.
P-O-P Company: Joliet Pattern Inc., Crest Hill, Ill.

Client: Coca-Cola North America, Atlanta
P-O-P Company: Edge Display Group Enterprises, Farmingdale, N.Y.

Client: Coca-Cola Co., PowerAde Group, Atlanta
Introduction: May 2002 and May 2003
Number of displays: 4,300
Construction: Silver wire frame with styrene, four-color process-printed graphics
Distribution: Wal-Mart North America stores
P-O-P company: Edge Display Group Enterprises, Farmingdale, N.Y.
Comments: One of the team's strategies was to increase visibility for PowerAde at endcap destinations. In addition, the power wing is offered for both the Dasani and PowerAde brands.

Client: Coca-Cola Co., PowerAde Group, Atlanta
Introduction: May 2002 and May 2003
Number of displays: 4,300
Construction: Silver wire frame with styrene, four-color process-printed graphics
Distribution: Wal-Mart North America stores
P-O-P company: Edge Display Group Enterprises, Farmingdale, N.Y.
Comments: One of the team's strategies was to increase visibility for PowerAde at endcap destinations. In addition, the power wing is offered for both the Dasani and PowerAde brands.

The beverage market is growing in diversity and marketers are depending on P-O-P to help define categories, enhance brand images and establish credibility