The Coca-Cola Company

Client: Coca-Cola Co., Atlanta, GA
Introduction: April 2006
Product(s) Promoted: Full Throttle, Tab Energy, Powerade Advance, Rockstar, Von Dutch
Distribution: Nationwide in both c-stores and supermarkets
Intended Length of Use: 12 months
Size of Run: 1,200
Dimensions (H x D x W): 62" x 24" x 26"
Weight: 37 lbs.
Producer: Display Industries, Norcross, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola Co., Atlanta, GA
Introduction: April 2006
Product(s) Promoted: Coke Blak 8-oz. bottles
Distribution: Supermarkets and c-stores nationwide
Intended Length of Use: 1 year minimum
Size of Run: 5,000
Dimensions (H x D x W): 18" x 14" x 12"
Weight: 5 lbs.
Producer: RTC, Rolling Meadows, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola Co., Atlanta, GA
Introduction: June 2005
Product(s) Promoted: 20-oz. Vault Bottles
Distribution: National
Intended Length of Use: 8 weeks
Size of Run: 29,933
Dimensions (H x D x W): 36" x 18" x 24"
Weight: 25 lbs.
Producer: Profitmaster Displays Inc., Atlanta, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola Co., Atlanta, GA
Introduction: April 2006
Product(s) Promoted: All Coca-Cola brands, 20 oz. to 1-liter
Distribution: Blockbuster stores nationwide
Intended Length of Use: 12 months
Size of Run: 200
Dimensions (H x D x W): 36" x 18" x 36"
Weight: 75 lbs.
Producer: Display Industries, Norcross, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Coca-Cola Co., Atlanta, GA
Introduction: April 2006
Product(s) Promoted: Coca-Cola Blak
Distribution: Supermarkets
Intended Length of Use: 1 year
Size of Run: 2,000
Dimensions (H x D x W): 45" x 12" x 18"
Weight: 25 lbs.
Producer: Display Technologies, Roswell, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola Co., Atlanta, GA
Introduction: January 2006
Product(s) Promoted: .5-liter, 24-oz. and 1-liter Dasani Water
Distribution: National
Intended Length of Use: 1 year
Size of Run: 2,826
Dimensions (H x D x W): 45" x 8" x 18.5"
Weight: 19 lbs.
Producer: Profitmaster Displays Inc., Atlanta, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola North America, Atlanta, GA
Introduction: May 2006
Product(s) Promoted: Single-serve 20-oz. PowerAde
Distribution: Various C-stores
Intended Length of Use: 6 months
Size of Run: 500
Dimensions (H x D x W): 38" x 23" x 23"
Weight: 30 lbs.
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola North America, Atlanta, GA
Introduction: March 2006
Product(s) Promoted: Two-liter and fridge packs
Distribution: Various C-stores
Intended Length of Use: 12 months
Size of Run: 1,000
Dimensions (H x D x W): 72" x 22" x 35"
Weight: 35 lbs.
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola North America, Atlanta, GA
Introduction: March 2006
Product(s) Promoted: 2-Liter and Fridge Packs
Distribution: Supermarkets
Intended Length of Use: 60 days
Size of Run: 2,500
Dimensions (H x D x W): 72" x 32" x 32"
Weight: 10 lbs.
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola Co., Atlanta, GA
Introduction: May 2006
Product(s) Promoted: 2-liter bottles, 500 ml packs, 24-oz. packs, fridgepacks
Distribution: National distribution to supermarkets
Intended Length of Use: 1 year minimum
Size of Run: 1,000
Dimensions (H x D x W): 74" x 39" x 34"
Weight: 60 lbs.
Producer: RTC, Rolling Meadows, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?