The Coca-Cola Company

Even the most creative mobile marketing campaign will flop if consumers lack the desire to participate

Client: Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coke Brands
Distribution: Supermarkets
Number of Stores: 1,774
Production Run Quantity: 3,548
Introduction: April 2007
Intended Duration: 3 months
Dimensions (H x W x D): 48" x 24" x 24"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15
Producer: Baird Display - Couris Printing and Distribution, Milwaukee, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Coca-Cola Femsa de Colombia, Bogota, Colombia
Product(s) Promoted: Coca Cola and Crush Bottles
Distribution: Independent Columbian Retailers
Number of Stores: 8,000
Production Run Quantity: 9,500
Introduction: August 2006
Intended Duration: 2 years
Dimensions (H x W x D): 24" x 23" x 12"
Weight: 8 lbs.
Budget Category (U.S.): $26 - $50

Client: Coca-Cola North America, Atlanta
Product(s) Promoted: PowerAde 20-ounce bottles
Distribution: Convenience Stores
Number of Stores: Not available
Production Run Quantity: 200
Introduction: February 2007
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 60" x 23" x 23"
Weight: 35 lbs.
Budget Category (U.S.): $101 - $150

Client: Imageseller, Golden, CO
Product(s) Promoted: 750 ml So-Co bottles
Distribution: Drugstores
Production Run Quantity: 1,000
Introduction: May 2007
Intended Duration: 1 year
Dimensions (H x W x D): 66" x 26" x 16"
Weight: 20 lbs.
Budget Category (U.S.): $101 - $150
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coca-Cola Products
Distribution: Supermarkets
Number of Stores: 3,500
Production Run Quantity: 5,000
Introduction: January 2006
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 84" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Arc Worldwide, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 20-ounce Singles, Four-Pack Energy Drinks, Fridge Packs, Half-Liter Six-Packs
Distribution: Supermarkets and Mass Merchants
Number of Stores: N/A
Production Run Quantity: 4,000
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 65" x 28" x 18"
Weight: 30 lbs.
Budget Category (U.S.): $51 - $100

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 2-liter, 20 oz. singles, 12 oz. can fridge packs
Distribution: Supermarkets and Mass Merchants
Number of Stores: N/A
Production Run Quantity: 2,400
Introduction: December 2006
Intended Duration: 3 months
Dimensions (H x W x D): 73" x 36" x 38"
Weight: 16 lbs.
Budget Category (U.S.): $26 - $50