The Coca-Cola Company

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 20-ounce bottles and 12-packs of Coca-Cola products
Distribution: C-stores nationally
Number of Stores: 500
Production Run Quantity: 500
Introduction: 3/1/08
Intended Duration: 1 year
Dimensions (H x W x D): 35" x 38" x 34"
Weight: 45 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Profitmaster Displays Inc., Atlanta, GA

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Design of the Times 2008 Contest Declaration

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Full Throttle Coffee
Distribution: Regional Launch in the Southeast
Number of Stores: 4,000
Production Run Quantity: 4,000
Introduction: 5/23/07
Intended Duration: Permanent
Dimensions (H x W x D): 6" x 10" x 22"
Weight: 2 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Edge Display Group, Ronkonkoma, NY

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Coke brands/packages
Distribution: Supermarkets across U.S.
Number of Stores: 1,800
Production Run Quantity: 2,000
Introduction: 12/18/07
Intended Duration: 2 years plus
Dimensions (H x W x D): 99" x 67" x 43"
Weight: 665 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration

Client: Couris Printing for Coca-Cola, Atlanta, GA
Product(s) Promoted: Coca-Cola and the 2008 Summer Olympics
Distribution: Nationwide
Number of Stores: 2,500+
Production Run Quantity: 5,100
Introduction: 5/12/08
Intended Duration: 60-90 days
Dimensions (H x W x D): 70" x 24" x 60"
Weight: 10 lbs.
Budget Category (U.S.): $26-$50 (includes product)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola Germany, Berlin, Germany,
Product(s) Promoted: Fanta Orange
Distribution: Retail: Hyper, LMM, SMM
Number of Stores: 200
Production Run Quantity: Up to 40%
Introduction: 5/1/07
Intended Duration: > 6 months
Dimensions (H x W x D): 80" x 22" x 22"
Weight: 84 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Coca-Cola Deutschland, Berlin, Germany,

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Design of the Times 2008 Contest Declaration

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coca-Cola aluminum bottle (Coke, Coke Zero, Diet Coke)
Distribution: Various on-premise accounts in Atlanta, New York, Philadelphia
Number of Stores: 300
Production Run Quantity: Combined runs of more than 700
Introduction: 4/12/08
Intended Duration: More than 1 year
Dimensions (H x W x D): 4" x 19" x 10"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100 (display only)

Client: Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coca-Cola, Coca-Cola Zero, Vault, Dasani, Powerade, Full Throttle & NOS Energy
Distribution: National
Number of Stores: 25,000
Production Run Quantity: 600,000
Introduction: 1/25/08
Intended Duration: One year-plus
Dimensions (H x W x D): 2" x 26" x 2"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Display Technologies, College Point, NY

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Dasani one-liter bottles
Distribution: National distribution to c-stores
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 3/1/07
Intended Duration: 1-2 Years
Dimensions (H x W x D): 20" x 8" x 22"
Weight: 7 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Profitmaster Displays Inc., Atlanta, GA

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Sprite 2-Liter bottles
Distribution: Convenience stores and supermarkets
Number of Stores: 1,557
Production Run Quantity: 1,600
Introduction: 10/20/07
Intended Duration: 3 months
Dimensions (H x W x D): 69" x 25" x 19"
Weight: 60 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration