Special Reports

Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands.

Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly.

In the competitive world of sporting goods merchandising, concept shops and multi-tiered promotional programs rule the playing field.

A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail.

Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience.

A strong economy and a rise in pet superstores ushered in a new era of competition and creativity in pet supply merchandising.

While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths.

Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements.

Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense.