Zero-Based Budgeting Our roundtable experts offer explanations and advice as CPG companies are increasingly facing the challenge of implementing and sustaining ZBB processes Retail Intimacy 2.0: Tomorrow’s Consumer, Today’s Win In a turbulent environment, marketers must adapt quickly and follow the consumer in every aspect of life Store of the Future Structuring Around a Shopper Who Is Everywhere Retail Intimacy 2.0: Winning in the Value Channel Marketers have an emerging opportunity to invest in value retailers and score big wins with the value shopper. The Shopper Marketing Digital Collaboration Playbook 2017 Treasure Cave, Frank’s RedHot Are Summer Partners Campaign pairs complementary products with a plethora of digital and in-store activations Kimberly-Clark Ups Its Game at Meijer Partners build on success of 2016 program with increased engagement Retail Promo Guide 2017 Retail Intimacy 2.0: Winning at Amazon.com Dedicated teams and resources can help CPG brands improve their performance with the company. First Previous 9 10 11 12 13 Next Last
