Omnichannel

The measurement tool helps brands assess incrementality and performance across MAP’s omnichannel media ecosystem.

Following a quiet April rollout, the grocer shares how new tools are streamlining execution and meeting growing CPG demand for flexibility.

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.

We're keeping the nomination window for our fourth annual awards program open through Friday, July 11.

The first segment of a new video series from the Path to Purchase Institute interprets the latest retail happenings at Walmart with actionable takeaways for brands working with the retailer.

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

The grocer's experience team wants to blend daily rhythms and digital touchpoints to build seamless shopper journeys.

Merchandising and digital execs share how the retailer is integrating digital features across its business at varying scales.

The 2025 program recognizes young professionals in commerce marketing and their contributions to the industry.

A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America.