Digital Commerce | Path to Purchase Institute

Disney Display Creates Fun for 'Artemis Fowl'

P-O-P is Served

Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.

Snapple Hoping Consumers Flip for New Promotion

Audio Clips Help Sell DK Medical Guide

Flat Signs to Illuminate Miller Brands

Kraft Delivers with DiGiorno Game Promotion

Expect the Un-X-pected From Microsoft

The Xbox merchandising team is racing to educate retailers and energize consumers as the game console's fall launch date nears.

Electronic Signage Options Expand to Offer Flexibility

Microsoft Readies Major P-O-P Push for Xbox

Lights, Camera... P-O-P!'

While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths.